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Reggie Jackson, Corporate Headhunter


By John Klima
December 11, 2008
Klimaink.com

Reggie Jackson has always considered himself a businessman first, an investor of shrewd quality who was ahead of his years in terms of how to best make money off his name. His pitch was as aggressive as his swing, and in this forum he rarely struck out.

Reggie yanked one fair again, this time using his dual Northern California and New York ties to help the Yankees secure a free-agent acquisition every bit as powerful, meaningful and influential as he was 32 years ago when he signed with the Yankees for the ghastly sum of $3 million over five years.

The guy with the briefcase marked "JAX 44" reportedly visited CC Sabathia on a recruiting visit before Brian Cashman swooped in to sign him this week to a seven-year, $161 million deal. Signed in the worst recession in decades and among whispers that teams are going to use the economy to lowball free agents, Jackson seems to have effectively foot soldiered for the Steinbrenner family.

Nobody knows exactly what Jackson told Sabathia, but it's a good bet that the sales pitch went something like this.

"New York did a lot for me. The notoriety and the financial security I have are due largely to New York. It gave me a big assist. It was not easy; it was emotionally tough."

"But it also was very exciting and very gratifying. It fulfilled my career and other needs. I had a lot of opportunities I wouldn't have had. I got a tremendous education living in the city, dealing with the people and the press. It helped me find out what kind of man I was under pressure. I probably learned and understood my breaking point."

Those comments were attributed to Jackson in the January 17, 1988 New York Times, when Jackson was contemplating finishing his playing career in Japan. He wondered if his diminishing bat speed would find more fastballs than when he connected for 15 home runs as a part-time player with the Oakland A's in 1987, his final major league season.

There are similarities between what Jackson said when looking back at his career to what Sabathia had to consider when looking ahead to the remainder of his.

Jackson signed with the Yankees on Nov. 29, 1976, when he was 30, saying at his press conference, "Other teams offered me more money than the Yankees…some clubs offered me several hundred thousand more, even seven figures more, but George Steinbrenner out hustled everyone else."

The team Jackson turned down was the Montreal Expos, who offered $4 million. So instead of joining an outfield that would have included Andre Dawson and Ellis Valentine, and a lineup featuring catcher Gary Carter and first baseman Tony Perez, Jackson went to New York and built his legacy every bit as much as he contributed to Steinbrenner's.

We can only imagine what would have happened to the Expos had Reggie showed up. Maybe Dawson would be a Hall of Famer now. Maybe Dawson's price would have risen and he would have left sooner, his knees lasting longer, his Hall of Fame selection more secure.

Instead, Jackson followed the money to New York, where things like candy bars, endorsements, and TV spots followed him like his midnight posse to Studio 54.

Sabathia's personality is every bit as large as Jackson's was, but in a different way.

Jackson's ego was already runaway and rogue when he signed on the pinstriped line.

Sabathia has the reputation of a gentle giant.

But playing in New York changes people, as Jackson pointed out. Sabathia seems to have sensed this all on his own. There is every indication that this decision for Sabathia was, as Jackson called it, "emotionally tough."

Jackson's 1988 perspective is telling and readily applies to Sabathia. Both were proven stars. Jackson, though, had hardware from his time in Oakland.

Sabathia never played on the best dynasty of his generation, but now he will be asked to start one anew, just as Jackson was.

Jackson said he found out what he was made of in New York, and believe it or not, he said the answer was not money, but manhood. The same will be true for Sabathia. The gentle giant must not let down the Lilliputians, or there will be hell to pay. Sabathia, too, will learn his breaking point and must master everything he has. Money cannot necessarily buy sanity.

As George Steinbrenner said about Jackson in 1976, "(He) is made for this town. He vibrates. He has charisma. He is the kind of guy who makes things happen." Sabathia must be the same kind of player, or his legacy will not be as kind to him as it has been to the Steinbrenner family's favorite corporate headhunter.

John@Klimaink.com


 

 

 

 

 

 







 




   
 
 
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